PRIMARY PERMANENT HAIR COLOR
PRIMARY PERMANENT HAIR COLOR
PRIMARY PERMANENT HAIR COLOR
PRIMARY PERMANENT HAIR COLOR
PRIMARY PERMANENT HAIR COLOR
PRIMARY PERMANENT HAIR COLOR
PRIMARY PERMANENT HAIR COLOR
PRIMARY PERMANENT HAIR COLOR

PRIMARY PERMANENT HAIR COLOR

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Calibrated permanent hair color with restructuring and protective Chia and Hemisqualane. Formulated to reduce damage and defend hair from environmental stressors.

  • Has up to 99.8% pigment purity 
  • True to level and tone
  • Formulated with a low content of ammonia
  • Made with vegan-based, nourishing ingredients
  • Micro dye molecules provide optimum grey coverage without over lifting the cuticle of the hair
  • Offers intermixable bases that you can personalize or select from pre-blended colors
  • Rich, intense, brilliant and long-lasting color

Our 120 mL tubes are up to 2X the size of other tubes, which means savings for you as well as environmental benefits.

Chia and plant-based Hemisqualane protect and hydrate the hair, while reducing frizz and damage caused by heat and free-radicals. 

Animal test-free, vegan and free from gluten, parabens and silicones. 
Dermatologically tested.

INGREDIENTS: AQUA (WATER/EAU), CETEARYL ALCOHOL, PROPYLENE GLYCOL, CETEARETH-30, AMMONIUM HYDROXIDE, POLYQUATERNIUM-22, SYNTHETIC BEESWAX, 2,6-DIHYDROXYETHYLAMINOTOLUENE, 1-HYDROXYETHYL-4,5-DIAMINO PYRAZOLE SULFATE, COCAMIDOPROPYL BETAINE, DECYL OLEATE, SODIUM SULFITE, PARFUM (FRAGRANCE), SODIUM HYDROSULFITE, TETRASODIUM EDTA, C13-15 ALKANE, SALVIA HISPANICA SEED OIL

Mix the selected shade with ACTIVATE Developer using recommended mixing ratios.

Can be used with:

  • All PRIMARY Permanent Hair Color Bases
  • ZERO Ammonia-Free Permanent Hair Color Clear
  • All ACTIVATE Developers
  • BOND Restructuring and Protecting Hair & Scalp Treatment
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